Hartmoor eyes UK structured deposits market

Start-up to challenge Investec and Societe Generale for share of growing retirement market

ross trotman of hartmoor financial
Ross Trotman, Hartmoor Financial

Breaking into a new market is a challenge for any start-up, but the UK structured products arena is dominated by a small group of popular institutions with decades of experience in crafting highly sophisticated products for a savvy investor base, raising the barriers to entry.

For UK-based Hartmoor Financial, which launched in March 2015, the challenge has been to bring something genuinely new to the market. Hartmoor is a subsidiary of Target Group, a financial outsourcing and technology provide

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