‘Smarter’ bespoke product orders welcomed by banks

Custom products sought after by US advisers as automation improves

photo of michael clarke at credit suisse
Mike Clark, Credit Suisse

US investors are taking advantage of technology and asking banks to build them bespoke structured products that tweak existing offerings, while banks say they welcome the custom orders that can take the guesswork out of creating products and mitigate the risks of best efforts offerings.

Custom orders have always been a "big component" of Credit Suisse's business, but today the bank will create notes for clients below $1 million "without too much difficulty" in some cases, says Mike Clark, head o

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