Barclays ETN follows Nobel strategy

Star attractions

Robert Shiller

When Laurence Black of Barclays started thinking about where his next product idea might come from in the summer of 2010, his first call was to Robert Shiller, a university professor better known for churning out influential academic papers. In normal circumstances, Black would have picked up the phone to his in-house team of quantitative analysts at Barclays to talk ideas. At the time, Shiller was on break between semesters of teaching at Yale.

Black, who is head of client strategy and

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