Twitter structured products less popular than those linked to Facebook

Twitter's initial public offering sparked demand for structured products based on the shares of the social media giant, but appetite has been noticeably lower than was the case for products using Facebook as the underlying

Structured products linked to Twitter have not been as popular as those linked to Facebook at the time of its initial public offering (IPO).

Since the IPO on November 7, Commerzbank and UBS have sold products that allowed investors in Europe to benefit from increases in the price of Twitter stock. "I think the press coverage was similar to that seen for the Facebook IPO, but we've found the Twitter product has sold less," says Anouch Wilhelms, director of equity markets and commodities at