The origins of UBS's EQ Investor online structured products platform lie in the bank's foreign exchange business. At the turn of the millennium, UBS began to develop an automated issuance tool for structured products linked to forex. Forex trades typically come with more standardised contracts, making them a natural candidate for automation. As the model proved a success, UBS launched EQ Investor, its automated tool for equity-linked structured notes, in 2003.
There were plenty of hurdles. "Auto