Goldman Sachs and Citi aim to keep up with retail demand as equities surge

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Against a backdrop of rising stock prices, banks such as Citi and Wells Fargo are seeing increased demand from retail investors for structured products linked to equity indexes that put investors' principal at risk, but offer high returns. In some instances, banks are expanding their distribution channels to keep up with the rising demand.

Last week, Citi announced it is opening up its CitiFirst platform to a broader swath of investment advisers, by making the platform accessible to fee-based re

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