Fuhr creates ETF advisory firm

Deborah Fuhr, Shane Kelly and Matthew Murray have formed ETF Global Insight, a consultancy that will offer independent advice to the global ETF community

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Fuhr and team form ETF Global Insight

Deborah Fuhr, an exchange-traded fund (ETF) strategist, Shane Kelly and Matthew Murray have founded and launched ETF Global Insight, an independent research and consultancy firm. The new firm will publish research on the industry including product comparison, asset allocation and competitor analysis.

Fuhr says the increasing scrutiny of ETFs by regulators augments the need for advice on the industry. The firm will provide independent education, research and customised assistance to regulators, investors, ETF managers, brokers, index providers and "members of the ETF eco-system".

The move comes in the wake of "organisational changes" at Bank of America Merrill Lynch (BAML), which did away with the role of head of global delta one strategy, which Fuhr was due to take up in October 2011.

Her role at BAML was due to include a focus on ETFs and other exchange-traded products, with a reporting line to Piers Butler, head of the Europe, Middle East and Africa global equity, macro and events group. The job would have seen Fuhr forsake ETF research for a move onto the trading floor.

Before that, Fuhr was employed at US asset manager BlackRock in London as head of ETF research and implementation strategy, as well as producer of the company's ETF landscape reports. Prior to BlackRock, Fuhr held roles at Barclays Global Investors (which was bought by BlackRock) and Morgan Stanley.

Kelly was formerly a vice-president at Merrill Lynch and BlackRock, and prior to that was an associate in the investment strategies group at Morgan Stanley. Murray is a former Merrill Lynch associate and worked as an analyst in Fuhr's team at BlackRock.

Fuhr, Kelly and Murray were responsible for the first ETF global industry research reports and handbooks during their time at Morgan Stanley. "Having covered the ETF industry since 1997, when there were only 21 products and $21 billion in assets under management, I believe ETFs have been one of the most successful financial products of the past 25 years," says Fuhr.

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