German providers battle for market share
Begging to differentiate
The collapse of Lehman Brothers in September 2008 still casts a shadow over the German structured products market, where cautious investors are looking for simple and transparent products from trusted providers.
Mass retail investors are mostly buying products generating a high coupon, with full capital protection as long as the underlying stock or index does not take a big tumble of 50% or more. This desire for steady returns during a stagnating or slightly rising market has characterised 2010
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