Structured products face a battle of perception in the US

Forbidding landscape

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Formidable obstacle: the US financial press

In the two years since the phrases ‘structured finance' and ‘principal protection' passed into common parlance amid the fallout from the Lehman Brothers bankruptcy, structured products houses have come under increasing fire from the guardians of US civil society. For organisations seeking to run an effective structured investments business in these conditions, the challenge has become as much about managing potential reputational risks as offering good products and customer service.

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