Lyxor Asset Management: Meeting change head-on

With developments in structured products showing no signs of stopping, Lyxor Asset Management is ready to respond and anticipates a rebalancing of the market as institutional investors become increasingly attracted to the flexibility the products can provide. By Rebecca Hampson

Nicolas Gaussel, Lyxor Asset Management

Lyxor Asset Management is the asset management arm of French bank Société Générale. In business since its creation in 1998, it has enjoyed a position as one of the leading structured asset management platforms in Europe. And now, having survived the economic crisis, it anticipates a drive towards institutional investors.

“Before the crisis some retail investors thought there was some kind of magic in structured products that would give them returns all the time but the crisis has shown this is

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