ETFs: simple, or simply confusing?

Exchange-traded funds (ETFs) have been marketed on their simplicity and transparency, which is what their popularity is largely attributed to. But not everybody understands them, including some who work in the industry. So where has it all gone wrong? Our global ETF survey looks at the reasons why investors find ETFs difficult to understand and we ask what can be done to address this.

Detailed survey results are available here

The first Structured Products survey of the ETF market garnered 122