Searching for freedom

The European Union’s new Prospectus Directive proposes to sweep away state-level rules preventing the formation of a single retail investment market. But will the directive deliver? John Ferry reports

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This time next year, the European Union’s (EU) Prospectus Directive rules will be in place. As part of the EU’s plans to create a single pan-European level playing field for financial products, the rules could have profound implications for the sellers and makers of structured products.

One part of the Directive in particular – the ‘single passport’ rule for issuing securities – is designed to liberalise the selling of structured products in retail markets across the region. Come July 1, when

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