BMW motors into the market
The UK arm of BMW Personal Finance has partnered with Newcastle Building Society to launch a guaranteed equity bond. However, the product itself is of less interest than the car manufacturers' marketing and distribution strategy, as Daniel Sheehan discovers
Car manufacturer BMW's Personal Finance division is capitalising on its established brand, which evokes images of wealth and luxury, to help it distribute structured products. By marketing to its customers on the back of the BMW name, the company believes it can reach affluent investors who are not currently part of the UK structured products market, says Joe Pattison, marketing manager with BMW Personal Finance in London.
The company's product was designed by UK-based Newcastle Building Society
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