Shock news: Structured products are good for you

The mainstream media is devoting more column inches to derivatives-based investments than ever before. Sadly, however, most of this coverage is unnecessarily harsh. Robert Benson surveys some of the market's media coverage and suggests ways in which the industry can combat negative themes

In previous issues, I have noted the almost universally bad press that structured products tend to receive in the mainstream media around the world. This trend shows no signs of abating. A Wall Street Journal front-page article from June this year, with the headline "An Arcane Investment Hits Main Street", started in the following manner: "Wall Street firms are turning to retirement-conscious individuals as a growth market for arcane investments called structured products - a trend that many

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