Credit Sales

Credit Awards 2004

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1. Graeme Anderson & Team Barclays Capital

Weighted votes: 313

Understanding client needs is becoming ever more important to the success of a sales force, says Graeme Anderson, head of credit sales at Barclays Capital. “The pressure on clients to outperform and take a leading role in fee generation activity has never been higher,” he says. “This is magnified by the increasing sophistication in performance measurement and transparency.”

Anderson believes the growth of lever

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