Value for money
With all the major European insurers due to report their results under European Embedded Value in 2006, the CFO Forum's initiative looks set for success. But are appearances deceptive? Aaron Woolner reports
Buoyed by growth prospects and improved risk management, European insurers are wooing shareholders. Three big initial public offerings - the UK's Standard Life, Italy's AIP/New Step and Switzerland's Winterthur Group - are already planned for this year.
In the past, the industry has been criticised for being opaque, but with the Chief Financial Officer (CFO) Forum's roll out of European Embedded Value (EEV) reporting, investors and analysts are hoping that the diverse business lines that make up
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