Value for money

Embedded value

Buoyed by growth prospects and improved risk management, European insurers are wooing shareholders. Three big initial public offerings - the UK's Standard Life, Italy's AIP/New Step and Switzerland's Winterthur Group - are already planned for this year.

In the past, the industry has been criticised for being opaque, but with the Chief Financial Officer (CFO) Forum's roll out of European Embedded Value (EEV) reporting, investors and analysts are hoping that the diverse business lines that make up

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