A persistent challenge

Persistency is a perennial problem for the European life and pensions industry. But with a new stream of sophisticated guaranteed products starting to emerge, and the adoption of risk-based embedded value, the industry might just be able to tilt persistency back in its favour


According to a recent survey1, 39% of UK life insurance investors are 'five years or less' policy switchers, while 39% of UK consumers who switch life and pensions provider do so again on the advice of their financial adviser. In Germany the majority, 59%, of retail buyers are five years or less policy switchers. So why is this a problem? The traditional way that insurers operate is to report new policy sales as if this is adding value to their business. But when you start to analyse the savings

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@risk.net or view our subscription options here: http://subscriptions.risk.net/subscribe

You are currently unable to copy this content. Please contact info@risk.net to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Risk.net? View our subscription options

You need to sign in to use this feature. If you don’t have a Risk.net account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here