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Despite an ever-increasing number of European insurers reporting under European Embedded Value (EEV), things are still not being done in a uniform way and firms have an overly generous amount of freedom to interpret the EEV principles in a way that best fits the profile of their balance sheet. But developments elsewhere - namely the revision of International Financial Reporting Standards (IFRS) and the emerging Solvency II framework - could help guide EEV down a more homogeneous path.

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