Managing marketing

Cover story

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The ongoing saga of structured capital-at-risk product (commonly known as precipice bonds) mis-selling continues (see box, page 11), with Abbey the latest in a line of high-profile companies to become embroiled in the scandal. The latest event stems from last month’s revelation that Abbey’s name was misused in the marketing material for a precipice bond created by structured product provider Eurolife, now renamed Nvesta. The product was structured by Abbey for Eurolife, who then used IFA network

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