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E*Trade Financial

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The US structured products market is expanding at breakneck speed, with issuance increasing almost 80% between 2006 and 2007. But for E*Trade Financial, it is all about taking a more measured approach. The company is an advisory firm on a financial services model, which started offering structured products four years ago. It employs 70 financial advisors and 3.5 million clients, the bulk of whom are self-directed and do not require hands-on discretionary wealth management. The firm's first produ

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