Focusing on performance

Market view by Robert Benson

As someone involved in designing or selling structured products, how often have you been asked the question: "Would you buy this product?" Or perhaps for those involved in structuring or selling products aimed at retail investors the question might be: "Would you sell this product to your mother?"

It does sometimes seem that the focus of attention amongst product designers and derivatives salespeople is more on the marketing appeal of a new structure or product feature and less on the potential

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