A mid-level playing field

p96-profile-jpg

Preston has a very clear idea of his goal. "The clear low-hanging fruit for Lloyds - we don't have a big international book - is the UK and particularly the UK mid-market," he says. "We have very good market share, we have a good branch network and we have great penetration to the UK mid-market."

Against the investment banking giants, Lloyds TSB would be outclassed, Preston admits: "We need to be clear in our own heads where we can be valuable and where we can't be competitive. So, if a large

To continue reading...

You need to sign in to use this feature. If you don’t have a Risk.net account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: