Supermarkets on the march

Distribution channels

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It is no secret that the big European supermarket chains are increasingly branching out into the financial services sector. As high-street banks have tried to cut operating costs, there has been widespread closure of bank branches in the past 10 years, leaving inner city and rural communities without a local financial shop. It seems inevitable that supermarkets, as the largest retail distributors with strong brand recognition, should fill that gap by setting up their own financial services

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