Pressing in on the retail front

As hedge funds increasingly become mass-market products, issues of the media and marketing to the broadest audience arise. Caroline Chartier from Ermis Financial Communications explains what's needed to tame the mainstream press

Just when you were getting used to hearing about the institutionalisation of the hedge fund industry and the bifurcation of asset gatherers and performance-driven asset managers, the newly coined term 'retailisation' appears.

Forget that 'retailisation', as a stand-alone word, does not exist in any modern dictionary we came across. The idea of such an eventuality for many hedge fund managers and industry professionals equates to putting the cart before the horse. However, for a select few with

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