A winning combination

Most hedge fund groups have one marketing person in-house, but only the largest have big marketing departments. This is mostly due to the fact that fund managers want to concentrate on running money and would prefer to sub-contract the fund gathering to other people.


Small start-up groups often consist of one or two investment managers and an office manager who start with some seed capital but who, once they have established a track record, want to find a marketing agent to increase the size of t

To continue reading...

You need to sign in to use this feature. If you don’t have a Risk.net account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: