Lock in your investors

Managers need to come up with innovative ways of keeping their investors interested, so performance fees are in for a shake-up

It is a challenging time to be a hedge fund manager. Assume that you have built a profitable hedge fund business over a number of years, adding analysts and traders in an effort to diversify your income streams. You are now seen by investors as a 'second generation manager' with a solid track record and a substantial amount of funds under management. However, over the past two years your flagship fund's performance has been flat, markets have been volatile and it has been increasingly difficult

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