Bank reforms starting to reduce risk of reputational damage

Losses illustrate scale of reputational exposure

Image enhancement: banks are finding ways to restore public image

Banks are today reaping the harvest of an era which damaged their reputations no less critically than it did their finances. With each new scandal, the perception grows more entrenched that, over the last two decades up to the financial crash of 2008, bankers sought self-interest at the cost of appropriate ethical behaviour. The dangers of loss of reputation have put into sharp and painful focus the area of reputational risk.

The institution that fails to manage its reputational risk endangers

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