The persistency pay-off
High lapse rates have been destroying UK insurers' embedded value for some time - but they have faced up to the problem and are using a variety of approaches to stop value leaching from their future profits. Laurie Carver reports
On its corporate website Aviva subsidiary Norwich Union boasts that its green achievements include recycling 80% of its paper since 2006 as part of a commitment to go carbon neutral. Sadly for the York-based company, paper isn't the only part of its business that it is adept at recycling.
According to its 2008 results Norwich Union took a £73 million hit to its embedded value simply through
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