Bertelsmann AG will add its name to the increasing number of German corporates who have launched inaugural offerings in the debt capital markets in the last 18 months. But for the world’s fifth-largest media company, its debut comes at a time when the music industry is suffering a downturn.

“Our bond will not now price on the original launch date [June 26],” says Susanne Erdl, spokesperson at Bertelsmann AG, “due to the volatile market caused by the potential $3.8 billion fraud at

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