SG names Seyer as new chief of Lyxor

Société Générale has appointed Laurent Seyer as the new chief executive of its asset management arm Lyxor. He takes over from Eric Personne, who will join the alternative exotic trading desk in the French dealer’s corporate and investment banking division.

Seyer has worked at SG since 1988 and was named its head of equity derivatives sales and marketing for Switzerland three years ago. He has specialised in selling structured products to hedge funds and institutional investor clients.

Jacques Sebban, who previously headed the French desk for equity derivatives sales at SG, has taken on Seyer’s old job.