Managing marketing
With more fines being handed out by regulators in the precipice bond mis-selling debacle, both regulators and firms themselves are taking new steps to ensure that products that are marketed today are suitable for the customers they are aimed at. By Patrick Fletcher
The ongoing saga of structured capital-at-risk product (commonly known as precipice bonds) mis-selling continues (see box, page 11), with Abbey the latest in a line of high-profile companies to become embroiled in the scandal. The latest event stems from last month’s revelation that Abbey’s name was misused in the marketing material for a precipice bond created by structured product provider
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