The race to build hyper-personalised investing

Direct indexing is taking off, but how far can it scale?

For decades, the world of finance has been preoccupied with how investments can be bundled. Mutual funds, structured products and exchange-traded funds (ETFs) are just some of the formats on offer. Now the industry has a new form of packaging.

“Technology is the new wrapper,” says Erkko Etula, the co-founder and CEO of direct indexing start-up Brooklyn Investment Group.

Etula is one of a band of financiers, quants and technologists who believe the second wave of a revolution is underway within the

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact or view our subscription options here:

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to View our subscription options

Most read articles loading...

You need to sign in to use this feature. If you don’t have a account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here