BNP Paribas creates long only business for North America

BNP Paribas has created an equities and derivatives institutional long-only business in North America with mutual and pension funds and endowments. New York-based Alan Rubenfeld has been promoted to head of institutional relationship management for North America, with Andrew Baehr, also based in New York, named as Head of Institutional Long Only Sales in North America. Rubenfeld will report to Todd Steinberg, head of equities and derivatives for BNPP in the Americas. Baehr reports to Aaron Ford, head of institutional sales North America for the French bank.

Rubenfeld joined BNPP in June 2007 as a managing director in global execution services sales for the US. Prior to that, he spent over 10 years at Deutsche Bank Securities. Baehr joined BNPP in August 2007 as a managing director in equity derivatives flow sales. Before that, he was with Morgan Stanley as a senior derivatives sales person covering the full range of flow products and clients. Prior to that, he spent nine years at Deutsche Bank as a senior equity derivatives salesperson.