How autocallable structured products came to dominate the retail market

Products still seen as easier sell than issuer-callables

Tim Mortimer, Future Value Consultants

Autocallables have become a staple of structured products markets across the globe, and with their ability to deliver annual target returns higher than their nearest cousin, the reverse convertible, as well as to deliver returns in flat markets, it's not difficult to see why. What is sometimes harder to understand is why they have risen to such prominence over their issuer-callable counterparts in the retail market.

The mechanism of allowing an issuer to call a structured product is seen occasion

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