How autocallable structured products came to dominate the retail market

Future Value Consultants’ Tim Mortimer looks at why autocallable products have come to dominate the retail market rather than simpler products – and why their callable cousins are seen as a hard sell

Tim Mortimer, Future Value Consultants

Autocallables have become a staple of structured products markets across the globe, and with their ability to deliver annual target returns higher than their nearest cousin, the reverse convertible, as well as to deliver returns in flat markets, it's not difficult to see why. What is sometimes harder to understand is why they have risen to such prominence over their issuer-callable counterparts in the retail market.

The mechanism of allowing an issuer to call a structured product is seen

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