KBC Asset Management offers step-up payout and Smart Start

KBC Asset Management has changed the nature of the Belgian structured products market this year with the introduction of its step-up payout, and wins the best in Benelux award

photo of didier deflem
Didier Deflem, KBC Asset Management

KBC Asset Management has been an innovative provider of structured products in the Belgian market in 2014, facing up not only to the challenge of low interest rates, but also stringent regulation in one of the most tightly controlled markets in Europe. KBC offers structured funds with a variety of equity and fund underlyings. The main challenge in 2014 has been to educate investors on new structures and payouts that have only 90% or 95% capital protection, though demand for 100% protection

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