Mind your behaviour


Behavioural finance applies the discoveries of psychology to investment decision-making. It says investors are not rational – they have many irrational biases that influence intuitive decision-making. It has become an increasingly popular field, influencing both economic science and investment practice.

In 2002, psychologist Danny Kahneman was awarded the Nobel Prize for economics for integrating “insights from psychological research into economic science, especially concerning decision-making

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