Wrap it up and start again

Marketing structured products is no mean feat. How can providers market something that can on paper resemble a dull package of investment concepts, sometimes linked together in an unfathomable way, as an exciting innovation that can be clearly explained? How can the obligatory disclosure be presented in a meaningful way that does not detract from the product's appeal?

The events following the collapse of Lehman Brothers in September 2008 have prompted providers to consider the wider

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