Wrap it up and start again

Marketing structured products is a tough challenge, with both nascent and established markets battered by the Lehman Brothers collapse. Meanwhile, providers must also adapt their techniques to suit interactive and online channels, and be increasingly rigorous in their attention to disclosure. How are they handling the transition? Sophia Morrell reports

Marketing structured products is no mean feat. How can providers market something that can on paper resemble a dull package of investment concepts, sometimes linked together in an unfathomable way, as an exciting innovation that can be clearly explained? How can the obligatory disclosure be presented in a meaningful way that does not detract from the product's appeal?

The events following the collapse of Lehman Brothers in September 2008 have prompted providers to consider the wider