Heading for land

Real estate has struck a chord with Hong Kong's retail investors this year, but with the Hang Seng index surging upwards over the past few months, is the interest in property-linked structured products just a temporary phenomenon? By Alexander Campbell

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Hong Kong is the structured product marketers' dream. Posters advertising new products are plastered across buses, shopping centres and subway stations, while pages and pages are devoted to the pros and cons of new structures in the mainstream press. In short, Hong Kong's retail investors take their structured investments seriously.

Last year, around $12 billion worth of structured products were launched through the territory's retail distributors, according to figures from French bank BNP

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