Zongxiao Wu is a PhD student studying financial risk at the University of Edinburgh Business School, where she also received a Masters degree in Banking and Risk. She has a background of Credit Risk Management at the Southwestern University of Finance and Economics, China. Wu’s interests are focused on credit scoring, reject inference and climate related financial risks.
Customer churn prediction for commercial banks using customer-value-weighted machine learning models
In this paper the authors propose a framework to address the issue of customer churn prediction, and they quantify customer values with the use of an improved customer value model.