Video: Simple is a good starting point - the LLMA explains its pricing framework proposals

The Life and Longevity Markets Association's (LLMA) proposed pricing framework for longevity derivatives will provide a workable benchmark that will help narrow the gap between buyers and sellers of the products, and attract more market participants, it tells Life & Pension Risk in a video interview.

Guy Coughlan, the chair of the LLMA's technical committee and a managing director in the pensions advisory unit at the London offices of US bank JP Morgan, says the framework will mean more hedge

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