Citadel's Ken Griffin on Amazon, Bloomberg and swap market reform

"Buy-side firms say they want more liquidity and choice. Now, they have choice"

Kenneth Griffin
Kenneth Griffin

If you see a shopper using their phone while eyeing products in a department store, they may well be looking for a better deal online. Ken Griffin, multi-billionaire founder of asset management and trading heavyweight Citadel, is no different.

"If you knew the store was offering a fair price, you would buy it there. But if you're not sure the price is fair, you feel compelled to check Amazon," he says.

Griffin feels the same way about swaps trading. One of the problems that always faces buy-side

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