Ivy Asset Management's latest product launch signals that it has not forgotten the individual investor, despite most of its assets now coming from institutions. The company has attracted 70% of its current $7bn assets under management since changing its business model in 1994 to take advantage of growing demand.
The new product, the Ivy Multi-Strategy Hedge Fund, mirrors a $1.5bn fund of hedge funds already running for four years, but it is Ivy's first SEC-registered vehicle. Described as an
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