
Prime brokers win business through risk services
New Angles

Risk transparency between hedge funds and investors has been a hot topic in the press in the past 18 months. Now, the provision of trading risk analytics and tools to hedge funds – as an aid to transparency – is becoming increasingly important in prime brokers’ battle to win business.
Cedric Kohler, head of margin and risk for the primer brokerage business at Merrill Lynch, says that funds’ appetite for such enhancements is playing a critical role in their prime broker selection process
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