Jobs Act a boon for marketing savvy hedge funds

Hard sell

A selection of newspapers

Hedge funds in the US will be able to solicit investors directly and even advertise for the first time once regulators implement the Jobs Act, which was signed into law in April by President Barack Obama.

The law directs the Securities and Exchange Commission (SEC) to repeal a decades-old ban on general solicitation and advertising for private funds offerings such as private equity and hedge funds.

Lawyers say this could radically change the way hedge funds are marketed and sold to investors

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