Maximising assets
Traditional distribution channels in the US are falling by the wayside as asset management platforms and structured products begin to converge. DWS Scudder, US retail division of the asset management arm of Deutsche Bank, a pioneer of this novel distribution approach, believes it will soon become a mainstay. Matt Cameron reports
There are a number of accepted methodologies for the distribution of structured products in the US market. The orthodox approach is for a large investment bank to sell internally - using its large, captive distribution network - and externally to regional broker-dealers. The other recognised approach is for an investment bank with a relatively small internal distribution capability to sell on to
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