Diageo’s brand of risk management

Business risk

risk-1104-daceo-gif

Diageo, the UK-based premium drinks company, may only be seven years old, but it owns some of the oldest wine, spirits and beer brands in the world. Guinness, Dom Perignon and Johnnie Walker are all names with a lot of history behind them. More recently, Diageo introduced alcopops to the world with its Smirnoff Ice drink.

Behind these brands, which are often associated with a certain amount of frivolity, is a far-reaching risk management infrastructure, which endeavours to bring together all the

To continue reading...

You need to sign in to use this feature. If you don’t have a Risk.net account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: