Diageo’s brand of risk management

UK-based drinks company Diageo owns some of the most widely known brand icons in the consumer goods industry, and sells them all over the world. This creates particular challenges for David Pimm, its director of global business risk, in managing operational and currency risk, as Rachel Wolcott finds out


Diageo, the UK-based premium drinks company, may only be seven years old, but it owns some of the oldest wine, spirits and beer brands in the world. Guinness, Dom Perignon and Johnnie Walker are all names with a lot of history behind them. More recently, Diageo introduced alcopops to the world with its Smirnoff Ice drink.

Behind these brands, which are often associated with a certain amount of frivolity, is a far-reaching risk management infrastructure, which endeavours to bring together all the

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@risk.net or view our subscription options here: http://subscriptions.risk.net/subscribe

You are currently unable to copy this content. Please contact info@risk.net to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Risk.net? View our subscription options

Stemming the tide of rising FX settlement risk

As the trading of emerging markets currencies gathers pace and broader uncertainty sweeps across financial markets, CLS is exploring alternative services designed to mitigate settlement risk for the FX market

You need to sign in to use this feature. If you don’t have a Risk.net account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here