Structured products are lost in translation post-Libor
Benchmark shift would “fundamentally transform” popular rates structures, users fear
Mistranslations can be costly. When HSBC rolled out its “Assume nothing” branding campaign globally in 2009, the motto awkwardly translated as “Do nothing” in a number of territories. The doomed tagline was soon scrapped in a fresh $10 million marketing blitz.
Similarly, a change of benchmark is threatening to transform a string of popular structured products into different investments. The
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