Derivatives sales 2.0: banks explore big data

Pressured banks hope new tools and technical nous will give their sales teams an edge

Big data impact on derivatives sales
Next-generation technology is set to transform the derivatives sales function

It’s not hard to guess how clients will be affected as bank market-making businesses continue cutting costs – reduced access to sales staff, coupled with greater reliance on trading platforms and other electronic tools. What’s less easy to predict is the impact next-generation technology could have on the way banks serve their customers.

“If you look at how technology has transformed other service industries in the past five years, the capital markets industry in general has been very behind.

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