Isda opens Hong Kong office

Keith Noyes will head the new office.

Noyes will also be in charge of Isda’s existing office in Singapore. He will act as the trade body’s primary representative in the Asia-Pacific region, reporting to Robert Pickel, Isda's chief executive.

"Isda’s decision to strengthen its Asia-Pacific presence reflects the growing importance of China, India and neighbouring countries to the world's financial markets, as well as the dramatic growth of the privately negotiated derivatives business in the region," said Pickel.

Noyes has worked in the financial industry in Asia for 20 years, for firms such as Taiwan Securities, Bear Stearns, SG Warburg and Merrill Lynch. In 1999, he founded the adventure racing company Seyon Asia, based in Hong Kong, and has headed it for the past seven years.