Ivy blooms as investors demand hedged products
Ivy Asset Management has tripled its assets under management since 2000 and is now scouring Europe for new managers and investors
Ivy Asset Management's latest product launch signals that it has not forgotten the individual investor, despite most of its assets now coming from institutions. The company has attracted 70% of its current $7bn assets under management since changing its business model in 1994 to take advantage of growing demand.
The new product, the Ivy Multi-Strategy Hedge Fund, mirrors a $1.5bn fund of hedge
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